Move & Shine: Where fitness meets luxury
Move & Shine is a high-end wellness and fitness club run by an all-women leadership team in Balingen, Germany, featuring a state-of-the-art, 2,500-square-meter facility that redefines the wellness experience.
Offering over 60 weekly classes in fitness, yoga, and rehabilitation, along with luxurious amenities like saunas and infrared cabins, Move & Shine has quickly become a premier destination for fitness and relaxation in the region.
When health club owner Katrin Priester started looking for fitness equipment to help her customers look and feel good, she took her time. Years of success in a smaller studio meant she wanted to expand her team and range of cardio and strength gear to meet a growing demand for quality fitness and wellness services in the area.
Katrin chose exercise equipment specialists Precor as her partner, whose ever-evolving technology and high-quality design would play a major role in bringing her vision to life. Her new premium fitness studio Move & Shine opened its doors for the first time in April 2024.
Time for an upgrade
Katrin’s plans to expand from a smaller, class-based studio to a larger facility with advanced fitness equipment began with the advice from Precor’s Account Manager, Hartmut Grau, in 2016. As plans progressed, Katrin and her team worked closely with Precor to select the equipment that would meet customer needs and tie in with the studio’s meticulously designed, modern aesthetic, complete with unique touches like a cuckoo clock in the wellness area.
The best equipment for a premium studio
The ability to blend functionality with looks was essential for Katrin, who personally designed Move & Shine’s sleek, modern décor. One of the defining elements of the upgrade was the inclusion of Precor’s latest consoles with unique casting functionality.
The 800 Line cardio machines were specifically chosen for their sleek design and integration with PrecorCast™ technology on the consoles. The new consoles also feature a Precor-twist on popular workout types – such as HIIT and heart rate training – giving members the perfect blend of fitness, performance and entertainment options.
"Precor’s equipment perfectly complements our vision for a high-end, wellness-focused club, says Katrin. "The sleek design and intuitive interfaces align beautifully with our aesthetic, while the advanced functionality ensures a seamless experience for our members."
The Resolute Multi-Station’s four-stack tower provides space for multiple exercisers at peak times. Other equipment includes a focus on strength and functional training, with Precor’s half rack, dumbbell racks, a variety of benches and an FTS Glide, Precor’s compact Cable Functional Training System.
Together, the equipment has delighted existing and new customers, from beginners to veteran gym-goers, thanks to a variety of training options that are making Move & Shine a versatile and attractive workout space.
"Precor has truly helped us create an environment where fitness meets relaxation." - Katrin
Elevating the user experience
Move & Shine’s primary goal was to deliver more than just an attractive place to work out – it was about offering an innovative wellness experience for its members. Precor’s user-friendly interfaces were a key part of this offering.
The attention to performance without compromising on design and quality has been instrumental in creating a space where members can work out comfortably, efficiently and in style. Only women are allowed in the wellness area on Thursdays, providing a unique, welcoming environment that reflects the club’s commitment to inclusivity and community.
A partnership built on reliability and support
One of the key factors in choosing Precor was the reliability of both the equipment and the support team. “The customer service team was incredibly responsive and provided consistent guidance and support throughout the entire buying and onboarding process,” Katrin praised. “They truly understood what we wanted to achieve and worked hard to ensure everything aligned with our vision, making the whole experience seamless and stress-free.”
Move & Shine is in the early stages of expanding its membership base, but with Precor’s support, it is set to become a leading fitness and wellness destination in the area. The feedback from members on the club’s facilities and overall offering has been overwhelmingly positive.
For other fitness club owners considering upgrading or expanding facilities, Katrin’s experience is a lesson in the importance of investing in quality equipment and working with a trusted partner. Her supplier’s blend of reliable functionality, cutting-edge technology and aesthetic design has allowed Move & Shine to fill a gap in the market where fitness meets luxury, and members can thrive in a supportive, engaging environment.
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