Creating Fitness Spaces That Inspire – Precor at David Lloyd

In June 2024, David Lloyd unveiled its newly refurbished gym in Northwood. As one of the brand’s busiest clubs with over 10,000 members, the facility now features more than 100 state-of-the-art Precor fitness machines, setting a new benchmark for fitness innovation and member experience.

Following a 2000+ uplift in memberships since 2020, David Lloyd needed a gym that could keep pace with evolving fitness trends and the demands of a diverse user base. Precor worked closely with David Lloyd to deliver a gym that combines functional design with advanced digital technology. The new equipment was carefully selected to make workouts accessible, engaging, and adaptable for all fitness levels, offering options for beginners and seasoned athletes alike.

Meeting modern workout expectations for every member

The Northwood refurbishment prioritised creating a space that supports a wide variety of training styles and goals. Precor’s role went beyond equipment installation and involved working collaboratively with several other suppliers to create a gym layout that maximises functionality while providing an inviting, intuitive experience for all users.

Equipment highlights include the Glutebuilder Hip Thrust Elite, Discovery Plate Loaded Angled Leg Press, Hack Squat, and the Resolute Multi-Station Quad Tower, which are designed to cater to a diverse range of strength training needs. With their durable construction and accessible design, these machines empower members to feel confident and supported throughout their workouts. For cardio users, Precor’s touchscreen consoles with workout customisation features, ensures an immersive and engaging fitness experience tailored to individual goals.

Connecting Fitness and Technology

In today’s tech-driven world, the integration of digital tools is essential for creating a truly modern and engaging gym environment. At Northwood, Precor’s P84 and P94 touchscreen consoles, equipped with EGYM technology and the Precor Business Suite, deliver seamless digital integration for both exercisers and operators.

For Members: The touchscreen consoles offer personalised workout plans, fitness tracking, and connectivity with apps, making workouts more engaging and tailored. PrecorCast™ enables users to stream their favourite entertainment content securely, enhancing their overall experience.

For Operators: The Precor Business Suite turns the touchscreen consoles into a direct communication portal, allowing operators to display activities, programs, and events, strengthening member engagement and community building. Asset management tools provide real-time equipment status, usage reports, and troubleshooting, reducing downtime and optimising operations.

David Lloyd leadership praised the integration, noting: “Today’s gym users want more than just equipment — they’re looking for tools that fit their goals and their digital lives. The addition of Precor’s touchscreen consoles has been a real game-changer for the Northwood club. Members love how they can personalise their entertainment with PrecorCast™ and connect to their favourite fitness apps through EGYM, making their workouts more seamless and enjoyable. This focus on digital fitness fits perfectly with our commitment to innovation.”

Looking Ahead

The Northwood refurbishment demonstrates how working closely with Precor enabled David Lloyd to transform its fitness spaces. By combining durable, easy-to-clean equipment with a sleek design and user-friendly technology, the project sets a strong foundation for future developments across the UK and Europe.

David Lloyd and Precor are committed to positively impacting the communities and environments they serve, a shared vision that extends beyond delivering exceptional facilities. It’s about creating spaces where members feel inspired to achieve their fitness goals.

Key Highlights

For Exercisers:

• Inclusive Technology: Precor’s P94 and P84 consoles offer screen-reader compatibility with clear audio instructions, ensuring a seamless experience for all users.
• Engaging Workouts: Features like PrecorCast™ enable members to stream their favorite content, while EGYM integration provides personalised training and progress tracking.
• Accessible Strength Training: Durable and user-friendly equipment, such as the Discovery Plate Loaded line, supports a wide range of fitness levels and goals.

For Operators:

• Operational Efficiency: Asset management tools help monitor equipment status, generate usage reports, and minimise downtime.
• Seamless Communication: Touchscreen consoles serve as a direct portal to share updates, programs, and events, building stronger community connections.
• Reliable Performance: Precor equipment is built for durability and ease of maintenance, ensuring smooth operations in high-traffic gyms.